E-Commerce & Organic Brand
Skardu Fruits Online Store
Complete e-commerce platform engineered from the ground up for Skardu Fruits, featuring regional organic dry fruits, Shilajit catalog, dynamic cart flows, and regional delivery routing.
Available for Freelance & Full-Time Roles
Software Engineer & Web Developer
Hi, I'm Ali Rajai.
A passionate Software Engineer & Web Developer crafting modern, high-performance web experiences with hands-on expertise in WordPress, Shopify, Odoo, and modern JavaScript.
3+
Core Stacks
10+
Web Builds
100%
Satisfaction
60fps
Motion UI
About Me
Background & Expertise
I am Ali Rajai, a Software Engineer from Indus University with hands-on professional expertise across modern web and e-commerce development. I bridge technical engineering with modern aesthetics, building custom solutions with WordPress, Shopify, Odoo, and core web technologies (HTML, CSS, JavaScript).
What I Do
I specialize in building responsive, high-converting digital storefronts, business portals, and interactive web experiences engineered for speed, clean architecture, and memorable user impressions.
My Skills
HTML & CSSJavaScriptWordPressShopifyOdooGitExpertise
Services & Solutions
⚡
Shopify & WordPress Development
End-to-end bespoke website and store development, WooCommerce setups, custom Liquid themes, plugin customization, speed optimization, and secure hosting architecture.
💻
Custom Web Engineering
Modern, responsive web applications engineered with clean semantic standards, ultra-fast load performance, and signature 3D GSAP micro-interactions.
🎯
Meta Ads & Performance Marketing
High-ROI Facebook & Instagram advertising campaigns, Meta Pixel setup, Conversion API tracking, precision retargeting funnels, and ROAS scaling for brands.
🛠️
Website Maintenance & Support
Ongoing technical support, bug fixing, theme/plugin updates, speed optimization, regular backups, security monitoring, and seamless hosting management.
🛍️
E-Commerce Architecture & CRO
High-conversion commercial storefronts built for scale, featuring frictionless checkout flows, regional payment gateways, and data-driven conversion rate optimization.
⚙️
Odoo ERP & Business Systems
Enterprise resource planning, automated inventory tracking, CRM integrations, and custom business workflow solutions designed to streamline daily operations.
Selected Works
Featured Projects & Case Studies
International Client • Paris, France
French Client Corporate Portal
Engineered and launched an active commercial web platform (nghrconsulting.fr) for an international corporate consulting firm in France via Fiverr, hosted on custom server architecture with bilingual capabilities.
Commercial Web Development
Abasin Global Trade Platform
Developed a full-scale corporate web solution for Abasin Global during my role as a WordPress & Shopify developer, delivering bespoke commodity sourcing layouts and worldwide trade reach.
Personal Showcase
Interactive Developer Portfolio
My bespoke personal portfolio website engineered with pure semantic code, dark luxury glassmorphism, responsive architecture, and fine-tuned 60 FPS GSAP 3D interactive animations.
Verified Credentials
Certifications & Achievements
Industry-recognized credentials, verified technical proficiencies, and ongoing skill mastery across web development, cybersecurity, and design systems.
Pleased to share that I've earned my certificate in Wifi Ethical Hacking: Hak5 Wifi Pineapple & HackRF One via Udemy! 🚀 Great hands-on penetration testing, wireless security auditing, and RF analysis taught by Paul Chin, PhD.
Verified Credential • ID: UC-93d0f379...
100% Validated
Proud to complete HTML, CSS, and Javascript for Web Developers authorized by Johns Hopkins University via Coursera with a Grade: 100%! 🎓 Deep dive into semantic architecture, responsive layouts, and modern front-end scripting by Prof. Yaakov Chaikin.
Verified Credential • ID: ZDQTAVCBVAXL
100% Grade
Successfully completed professional training in WORDPRESS under the DigiSkills Training Program (DSTP 2.0). 💼 Comprehensive mastery in theme customization, CMS architecture, WooCommerce storefronts, speed optimization, and client delivery.
Verified Credential • ID: YNPGMFZZA
DSTP 2.0 Certified
Successfully completed industry training in GRAPHIC DESIGN under the DigiSkills Training Program (DSTP 2.0). 🎨 Grounding in visual composition, brand identity design, layout balance, typography, and high-impact digital media assets.
Verified Credential • ID: UBPS9PXZA
DSTP 2.0 Certified
Milestones
Career & Technical Journey
2024 — Present
Freelance Web & E-Commerce Developer
International Clients • Fiverr & Direct Contracts
Delivering high-performance production websites for European and regional clients, including complete storefronts like Skardu Fruits and corporate consulting portals like nghrconsulting.fr with custom server hosting.
2023 — 2024
WordPress & Shopify Specialist
Abasin Global
Spearheaded web development and store optimization initiatives, customizing commercial themes, managing online product catalogs, and improving site responsiveness and speed.
2025 — Present
BS Software Engineering
Indus University, Karachi
Building strong foundations in software architecture, web technologies, database design, and algorithmic problem-solving while actively building client projects.